EyesDecide gives agencies the opportunity to empirically test and compare designs to find out what really works. Measure the visual impact of adverts in context, on a webpage. Discover the designs that attract the most
attention.

For example, we compared two variants of a life-insurance advert placed in a top slot on a news website. The green block-filled variant was far more effective at capturing the eye than a lighter design that blended into the page.

EyesDecide also provides value to website designers – both in helping to balance the visual impact of adverts versus content, and to quantify the value of particular page placements and formats.

Optimize media to ensure viewer engagement with key events in video ads and promotions.

EyesDecide can also track eyes while watching videos. Often, videos are optimized in post-production to emphasize particular elements or control the narrative. Directors and creatives can ensure that key events or items
are prominent and are actually seen.

In this example a promotional tour of a house for sale is being tested to ensure viewers get a good look at all the best features of the property, making them more likely to arrange an inspection. Videos that fail to answer potential buyers’ questions could lead to loss of a sale.