Here we have an example of an email campaign with an ineffective call-to-action (see image, longer page). The renders shown here use EyesDecide’s “blur” feature to de-focus things users ignored.
Testing with EyesDecide revealed that the large headline image overloaded users, who skipped the whole thing. The red bar, emphasizing urgency, was also ignored. In the render produced by EyesDecide, these features are unreadable because this is how users perceived them!
With this insight, a new design was created, shrinking the headline image and moving the call to action underneath it (see image, smaller variant).
Testing of the new design confirmed that viewers are now more likely to see links to shopping and messaging about the sale period: Notice that the key messaging snaps into focus!
EyesDecide provides evidence to justify design changes and prove their value.