- Compare designs standalone, or in shelf placement tasks, to see which ones stand out.
- Ensure that core branding messages are easily perceived by viewers.
- Use our randomization tools to eliminate the bias of ordering and placement.
Often, small variations in packaging can change viewer behaviour. In this example, two colour variants (mint and blue) were compared, and it was discovered that the mint version unexpectedly drew attention towards an
irrelevant artistic feature (the “mint explosion”) rather than important product information. Mistakes like these can impact the bottom line!