It’s easy to get lost on the shelf when competing with other brands. Everything screams for attention, but sometime’s it’s the oasis of calm that wins eyeballs.
Small changes make a big difference. It can be the face or the hair that grabs eyes, but it’s important that viewers move onto branding and messaging rather than competing products!
Our sophisticated media flow and randomization tools allow you to present product shelf placements in all sorts of conditions without confounding bias.