Heatmap Styles

Heatmaps are displayed in both individual replays and aggregate heatmaps.

To learn how to create a heatmap, and where to edit these styles, visit this page.

There are 6 heatmap styles available:

Heatmap styles
Heatmap styles

Here’s a bit more information about each style:

  • Heatmap: This is the classic heatmap. “Hotter” colours indicate longer, more intense looks or more frequent looks (both appear the same). The “temperature” also reduces as you move away from the measured point.
  • Blur: This mode blurs all parts of the media that were NOT seen. So if text is blurred and can’t be read, it means no one looks at it anyway. This can be quite confronting because it forces you to see the page the way readers do.
  • Mask: Similar to blur, the mask hides parts of the image that were NOT seen. You can pick a mask color to match your background. Then the unseen parts disappear from the report. Again, you are forced to see your website as your readers do.
  • Dots: This mode puts a small dot on each measurement. This is great for seeing low-frequency areas where there are few looks, but not so useful when there are many dots on top of each other.
  • Heat-Scatter: This presentation is similar to dots, but the colour of the dots depends on the density of dots nearby. If there are many dots on top of each other, a “hotter” colour will be used. This allows you to see precisely in low-frequency areas and still understand the depth of the pile of dots in the popular areas.
  • None: If you select this style, there will be no heatmap style. However, you can still see individual mouse and gaze tracks, if selected.

You can change the heatmap style at any time while editing a heatmap.

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