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Statistical Analysis Tools (Areas of Interest)

To generate aggregate statistical analyses, first open the study from your homepage, the studies/index page. Then select the “Analytics” tab. You will see a view much like the one below.

You can only generate analyses for studies that have been launched and have received successful viewings. If these conditions are not true, you won’t see the “Analytics” tab.

Aggregate statistical analyses tab
Aggregate statistical analyses tab. From here you can create, copy, edit and delete analyses of different media items.

About Areas of Interest

An Area of Interest (AOI) is a rectanglar area within a media item. You can draw many AOIs on each media item. We can then compute statistics about how many viewers saw each AOI, when they first looked at it, and so on. These statistics tell you how viewers moved around the media and which parts they see or fail to see.

Since these are aggregate analyses, you get a robust picture of the performance of a design or website.

Each analysis describes the behaviour of viewers when viewing a single selected media item. You can filter the set of viewers included. Viewers may have seen the media item for varying amounts of time. The analysis aligns the time each viewer saw the media item, so everything is relative to this time. This is the ‘zero’ second timepoint.

Analyses can be created, viewed / edited, copied and deleted.

Create Analysis

To create an analysis, click the big ‘Create Analysis’ button. You will go through a wizard process (see below) and then move into the analysis editor.

If you already created at least one analysis, there are some more options:

Copy Analysis

This will create an exact copy of an analysis, which you can then edit. This is useful if you have positioned AOIs on specific parts of a media item, and you have multiple variants to compare – you’ll want to make the same AOIs on each media item.

Edit Analysis

You can edit an analysis using the ‘Edit’ option in the table of existing analyses. The editor will be loaded allowing you to modify all settings.

Analysis Wizard

When you click ‘Create Analysis’ you will see the Wizard. This process will review all the settings and then bring you to the editor view. You can continue to change any setting while in editor view.

The wizard asks you to provide a name for your analysis, and choose the media to analyse. You can filter the views to include and limit the data to a selected range of time (e.g. first 10 seconds).The table can be automatically filtered by viewing tags. By default, the app will pick all suitable views and the entire viewing period. Note that data captured for a different media item is not included.

You will draw your AOIs in the editor view, which is described below.

Creating an analysis - wizard view
Creating an analysis – wizard view

Analysis Editor 

Once you have completed the settings wizard, you will enter the editor view. For more information about the analysis editor, and how to edit AOIs, please see this article.

The main purpose of the Analysis editor is to allow you to draw rectangular AOIs in the media item and to see the computed statistics.

In the analysis editor there are 3 expandable menus on the top-left:

  • Statistics (this toggles display of the computed AOI statistics)
  • Time
  • Settings (includes name, Media and View selection)

When you have changed the settings, click ‘Calculate’ to re-generate the statistics.

When you are happy with the analysis, click ‘Save’ to save it to your study.

Drawing Areas of Interest (AOIs) in the Analysis Editor view
Drawing Areas of Interest (AOIs) in the Analysis Editor view

Computed Statistics

When you have drawn some AOIs in the editor, click ‘Calculate’ to see the statistics. We have a separate article explaining the numbers we compute for you.

Statistics CSV export / download

The Analysis Editor view also allows you to download the computed statistics in CSV format.

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